If you’re a freelancer, marketing your services should be your top priority when it comes to managing your business. But that means more than just making dread cold calls, going to network events, or advertising in traditional media or online. You need to do things that make you stand out from the crowd in order to get noticed. If you want to create customers, you have to create interest. Here are four creative ways to market your freelance services.
- Build an Interactive Website
Owning website is absolutely critical in marketing your services if you want to be found in this digital age. Having one that creates activity, however, makes things even more interesting. People searching for services online crave interaction. By adding media to your site you generate activity through engaging potential customers with interactive opportunities. You can even add an inquiry page to your site.
An inquiry page allows customers to ask you questions directly about your services without any commitment. Thus, it does more than a contact page. It encourages engagement, which creates activity.
- Blogging
This might come easy for freelance writers, but even freelancers who’s services don’t involve writing should take advantage of this opportunity. Writing guest blogs or link-bait blogs on your own webpage is a great way to increase your visibility in the freelance market. Blogs inform your potential customers about who you are and they tell your unique story. Don’t shy from using them.
Freelancers who provide wedding photography, or wedding coordination, have a whole host of websites out there to help get them noticed. Writing a guest blog for websites like ukweddingsavings.co.uk is a great way to get yourself noticed for in-demand services.
The key to guest blogging is finding sites specific to your niche and begin a relationship with the website’s owner. The more you engage them, the better you have at getting your services advertised on their website.
- Spruce Up Your Email Signature
Use your email signature like a tagline for your services. Add your website URL and spruce up your email signature by adding other interactive links like your social media accounts. You can even add your company’s slogan to your signature to help get yourself noticed.
- Mobile Advertising
Advertise your freelance business while you’re on the move! Treat your car like a mobile billboard and create a sticker or car magnet that advertises your services in the places you travel. Don’t just include your company name and phone number – add your website address, and include an incentive like a discount code to entice potential customers.
Take the work out of getting noticed by being creative with your freelance marketing. Engage your audience in ways that inspire and encourage action. Marketing is about engaging the audience you wish to turn into customers. To do that you need to get interactive. Think outside the box when it comes to the marketing opportunities that are out there. Use them at your disposal, and build a better freelance business.