At one point in time, billboards were the primary method of marketing used by companies in the past. As new mediums of marketing were introduced, such as the television and the computer, the importance of the billboard in the world of marketing continued to fade away. That’s not to say that billboards are completely irrelevant today; they are still found on busy roads and streets, and they still play a crucial role in getting the word across. Companies still rent billboards in busy areas in order to announce new products or services. However, if you want to rent a billboard, there are a few things that you have to keep in mind. If you want your investment to yield effective results, here are a few tips to help you get the best out of your billboard advertisement.
Location Plays an Important Role
First and foremost, you have to make sure that you rent the billboard in an adequate location. For instance, if your company sells a product geared towards a specific demographic, such as a luxury product, or something targeted towards people of a specific age, you have to make sure that you select the location carefully. Putting up a billboard for luxury products in an area that’s populated by labourers and daily-wage workers is certainly not going to yield positive results. The location of the billboard plays a very important role, so you have to choose the billboard carefully. Billboard advertising in Brisbane is available through a number of big advertising agencies, but you have to be careful that you choose the location carefully.
Size
Another important thing that you have to consider is the size of the billboard. If you want maximum visibility, you should choose the full-sized billboard. However, that comes at a significant premium, which is not something that most small businesses can afford. The size of the billboard obviously affects visibility, especially if you are going to be adding a lot of text on it. A bigger billboard gives you more space to come up with a unique design, thus catching the viewer’s attention right away.
Design
Arguably the most important factor that determines the success of your billboard advertising campaign is the picture or the design that you choose to put on it. The key here is to choose something that’s going to capture the viewer’s attention right away, so it’s important that you choose brighter colours and large fonts. A common mistake that many companies make when designing the billboard is that they try to cram too much information into a small canvas. The main focus should be on capturing the attention of the people and leave them wondering about what’s going to come next.