In a country like India where mobile phones outnumber toothbrushes reality poses a different picture. The call rates have dropped and become affordable. Cashing in on this situation people are taking advantage of the benefits of bulk SMS as they are accustomed to usage of mobile phones. When people become comfortable they engage in bulk message services.
One of the main reasons people chose communication APIs for SMS is as compared to normal messages it might be economical. People are able to send out a single message to hundreds of people at a single time. A very viable method of communication where you need to interact with companions for a long period of time. For example bulk SMS is a beneficial option for someone who needs to inform others about a particular meeting. Rather than calling each and every person, it becomes easy to compose a message and send out to all participants at the same time. Not only time will be saved, but office people will be able to know the news early.
The benefits of bulk SMS not only extend at an individual level, which rely on this method of communication. Till today many people working in various fields rely on the use of SMS for the promotion of goods or services. Studies do indicate that they stick to this method of usage mainly for some major reasons. First and foremost sending out a bulk SMS as a source of advertisement is much easier than printing an ad on a newspaper or TV. For a small or medium sized business costs are not affordable and this is mainly restricted for the top business houses. In doing so bulk SMS provides a lucrative option for small business to do promotion. In recent times has gone on to emerge as a new value addition.
Secondly when you are sending out a SMS people would be able to read instantly what you are trying to convey to them. Lastly since most of the companies have the habit of sending out ads via a mobile phone you will be able to read it as many times as you like. With a newspaper ad you read an ad and it makes its way into the junk folder. This is basically a restrictive use of ad.
With growing evolution and popularity of bulk SMS more and more companies are harping on the benefits of bulk SMS. This popularity is reflected in the progress this marketing tool has achieved. With nowhere stopping soon, people have taken note of the fact that even though an SMS might seem to be a simple method, but its reach is very powerful. Rather than bombarding customers with a series of message and putting it to use for bad purposes a positive response can be availed via bulk SMS. As a matter of fact people or organizations are already cashing on the popularity of this marketing too. Just the timing of a message has to be right to garner positive results.